A Different Approach to Logo Design

A few months ago I wrote about a website, 99 Designs, where you can post a contest for graphic design.  Yes, I said contest.  When I wrote the initial post, someone had told me about the site and I took a look at it and shared that information here.  Since then, I have gone further and posted a contest myself.

I am about to embark upon a new venture and I need a logo, so I posted a contest asking for a logo that is suitable for a website, stationery and an applique.  The procedure is:

• sign up for an account
• tell them what you want designed
• decide how much you want to pay for the design
• write a brief that tells the designer something about your project, and any particulars you want included or excluded in your design
• launch the contest
• give feedback to individual designers
• eliminate designs no longer under consideration
• select a winning design

I launched my contest about 8:00 PM on Thursday night.  By Friday morning at 6:30 AM, eight designs had been submitted by six different designers.  By Saturday 34 designs had been submitted and by Sunday 47 entries were under consideration.  Four designers withdrew (I didn’t like their designs).  Contests run for seven days unless the contest holder extends it.

The thing I like about this process is that the contest holder decides what they want to pay and the variety of designers who participate.  Designers from around the globe enter the contest.  You look at the designs, give feedback to the designers about what you like or don’t like about their entry and they submit more designs based on your feedback.

If you catch this post before April 23rd you can see my contest at this link:  http://99designs.com/contests/20783

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Tags: logo desgin, ministry logo